Do you connect TV Ads to Business outcome?
Since not all GRPs are equal, perform tactical optimization and targeting on TV just like Digital
What We Do
Spot Detection
Our proprietary matching technology fingerprints video content for automatic recognition of future airings
Performance Analysis
Measures and analyses the impact of your TV campaigns on various digital channels: web, apps, call centers, SMS and more. We optimize your TV investments based on business and branding indicators
TV to MultiApp
83% of people use another media while in front on TV. We use this opportunity to be present on other mediums i.e. paid search, Facebook etc. when your, or even your competitor’s TV ad, is live
TV Audience Targeting
We capitalize on TV investments by making sure you’re converting a highly engaged audience, thanks to our unique TV-visitors identification algorithm
Why We Do
Multiple KPI's
Easy tracking & optimization of digital media investments
- Visits
- Conversations
- Re-Targeting
- Sources
- ROI
- Real Time Analytics
Digital
Offline
Few KPI's
Some audience data but not accurate enough to optimize the TV spends
- GRP
- CPRP
- Data is lagged
The Facts - New Currency To Measure TV Analytics
83%
of people use another media in front of their TV
60%
Increase in online brand search attributed to TV Ads
How It Works?
What You Get
Real time insights for day, daypart, network, genre, program, creative and audience
Put TV analytics into action using real-time performance insights and adjust ad delivery
Reach across media to augment TV audience digitally